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Welcome to YPA®
Originally founded in 1975 as the National Yellow Pages Service
Association (NYPSA), the Yellow Pages Association® (YPA) is
the trade organization of a print and digital media industry valued at
more than $31 billion worldwide. more...
Latest Industry News
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Call Genie Customer Deployments Win Industry Recognition Including Prestigious "Outstanding Contribution to the Industry" Award (11/18/2008)
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TORONTO, ONTARIO, Nov 18, 2008 (MARKET WIRE via COMTEX) -- Call Genie Inc. today announced that it has received industry recognition and has been presented three awards by 118 Tracker at the Pierz Group 2008 Information Services conference, recently held in Las Vegas, Nevada. The awards include The Best Advertiser Sponsored Service, The Best Location Based Service and the prestigious Outstanding Contribution to the Industry award in recognition of Call Genie's role as a pioneer and significant global contributor to the information services industry and the local search market.
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Dex Seeking New Affiliates to Participate in Affiliate Marketing Program (11/17/2008)
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CARY, N.C., Nov. 17 /PRNewswire-FirstCall/ -- Dex is making it easy for webmasters to provide site users with relevant search results - and earn a little money while doing so. Today, Dex announced that it is seeking new affiliates to join its free Dex(R) Affiliate Program, which enables websites to monetize their traffic by sending people to DexKnows.com (http://www.dexknows.com), a leading online local search site, for relevant search results.
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AT&T Wraps Up the Latest Holiday Gifts While Staying Within Shopping Budgets (11/16/2008)
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Dallas, Texas, Although consumers face an uncertain economy, there are still plenty of hot high-tech gifts they can give this holiday season without breaking the bank. AT&T Inc. (NYSE:T) has announced that it has prices and products to please virtually every gift giver and recipient — from breakthrough smartphones and value-focused products to limited-time bundle offers.
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AT&T Advertising Solutions and Seccion Amarilla USA Announce Agreement (11/12/2008)
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AT&T and Sección Amarilla USA, L.L.C., a TELMEX International company, have entered into an agreement for AT&T Advertising Solutions sales representatives to sell directory advertising in select Sección Amarilla USA directories. This agreement pairs AT&T Advertising Solutions, the preeminent and largest U.S. Yellow Pages company, with Sección Amarilla USA, the largest publisher of Spanish-language Yellow Pages in the United States.
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Americans Bulk Up on Recycling Information (11/10/2008)
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BERKELEY HEIGHTS, NJ, Nov 10, 2008 (MARKET WIRE via COMTEX) -- Nov. 15 may be America Recycles Day, but recycling stays top of mind for many Americans each day of the year, with more than 10 million references for "Recycling Centers" in the Yellow Pages annually. Aluminum claims the top spot of materials people want to recycle. Yellow Pages data shows that 21 percent of total calls are from users looking for information about where to recycle aluminum(1). "For many, aluminum cans are the starting point for recycling," said Amy Healy, director of public policy for the Yellow Pages Association (YPA). "Most people know that aluminum should be recycled, and oftentimes, recycling aluminum puts some extra money in your pocket."
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Yellow Pages Income Fund Reports Third Quarter Financial Results (11/06/2008)
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Montreal (Québec), November 6, 2008 – Yellow Pages Income Fund (TSX: YLO.UN) reported third quarter results today highlighted by gains in EBITDA margin performance in both Directories and Vertical Media. The company continues to strengthen its leading position through investments to expand its product portfolio and improve its market coverage.
For the third quarter ending September 30, 2008, consolidated net earnings increased 19.6% to $146.1 million compared to $122.1 million for the same period in 2007. Income from operations during the quarter reached $204.4 million, a 24.8% increase over the $163.8 million reported last year. Cash flow from operating activities amounted to $187.5 million during the quarter.
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Google, Telstra sign deal for Yellow Maps (11/03/2008)
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Google and Telstra subsidiary Sensis has signed a deal to integrate the data from its Yellow Pages business listings into Google Maps Australia. "We are looking to our relationship with Google to find as many customers as possible for the Yellow advertisers," Sensis CEO Bruce Akhurst said this morning of the deal. "Today we have something like 11 million Australians every month using the Yellow Pages service about 150 million times a month," he said. "We have something like 600,000 small businesses [that] have advertised through Sensis." Akhurst said this deal extended to all Yellow services. "If you advertise with Yellow Directory, Yellow Online, Yellow Mobile or our telephone service 1234 ... you will now be able to be found through the Google search engine and the Google distribution."
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TMP Directional Marketing Appoints Michael Flanagan Chief Executive Officer (11/03/2008)
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NEW YORK, NY, Nov 03, 2008 -- TMP Directional Marketing (TMPDM), the largest local search marketing agency, today announced the appointment of Michael T. Flanagan to chief executive officer. Flanagan succeeds Stuart McKelvey, who will continue to serve on the company's board of directors. McKelvey is leaving TMPDM to pursue a position at Health Diagnostics, a company founded by his father, Andrew McKelvey.
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