Welcome to YPA^®

Originally founded in 1975 as the National Yellow Pages Service Association (NYPSA), the Yellow Pages Association^® (YPA) is the trade organization of a print and digital media industry valued at more than $31 billion worldwide. more...

Latest Industry News

	Local Florists Bloom for Valentine's Day; Yellow Pages Sees February "Florists" Spike (02/01/2010)
		BERKELEY HEIGHTS, NJ--(Marketwire - February 1, 2010) - Americans nationwide will turn to the Yellow Pages "Florists" heading this month almost twice as much as average. One in every three users does not have a specific floral shop in mind when referencing the Yellow Pages, but when they do, 85 percent follow up with a purchase (1). Over the course of the year there are more than 103 million references to the "Florists" heading.

	R.H. Donnelley Emerges From Chapter 11 as Dex One Corporation (02/01/2010)
		CARY, N.C., Feb. 1 /PRNewswire-FirstCall/ -- R.H. Donnelley today announced it has successfully emerged from its Chapter 11 restructuring as Dex One Corporation and will begin trading on the New York Stock Exchange today under the ticker "DEXO," with 50 million shares outstanding.

	The Berry Company Expands Its Ability to Deliver Digital Solutions Through Two Major Alliances (01/28/2010)
		DENVER, Jan. 28 /PRNewswire/ -- The Berry Company LLC ("Berry"), a leading local search services provider for small and medium-sized businesses, announced today that its indirect parent, Local Insight Media Holdings, Inc., has entered into contracts with Yodle, Inc. and Web.com Group Inc., two prominent providers of website development and search engine marketing services. These new alliances will enable Berry to expand its suite of digital products, expedite fulfillment and enhance measurability for its business clients across its U.S. footprint.

	AT&T To Launch Yelp Competitor (01/26/2010)
		AT&T latched on early to the local search and advertising market, first with the Yellow Pages, then with an online version, YellowPages.com. These days, with everyone from Google to Yelp chasing the same business, AT&T is striking back with a new social recommendations site called buzz.com

	SuperMedia Adds New Director to Board (01/25/2010)
		SuperMedia today announced John Slater, a Vice President at investment firm Paulson & Co. Inc. ("Paulson"), has joined the Company's Board of Directors, effective immediately. With this appointment, SuperMedia's Board of Directors has increased from eight to nine members. Slater, like the other members of the Board, was appointed to a term that will expire at the annual meeting of stockholders to be held in 2011.

	Yellow Pages Group to Help Satisfy Diners' Hunger for Trusted Recommendations and Reviews with the Acquisition of Restaurantica (01/25/2010)
		MONTREAL, QUEBEC--(Marketwire - Jan. 25, 2010) - Yellow Pages Group (YPG) announced today that it has completed the acquisition of Restaurantica, one of Canada's largest growing restaurant and dining communities. This acquisition gives YPG the opportunity to further enhance its local content and meet users' search needs to find trusted recommendations and reviews.

	PDC partners with Canpages to Deliver Local Search Across North America (01/18/2010)
		OREM, UTAH—Jan. 18, 2010— Phone Directories Company (PDC), a directories publisher for more than 30 years and Canpages Inc., Canada’s fastest growing local search firm announced today the formation of a North America-wide local search alliance between the organizations’ combined 1,400 employees and revenues of $180 million

	Berry Launches New Go-to-Market Approach (01/14/2010)
		DENVER, Jan. 14 /PRNewswire/ -- The Berry Company LLC ("Berry"), a wholly owned subsidiary of Local Insight Regatta Holdings, Inc., today announced the launch of an innovative new business model developed to help its small business clients generate local leads from multiple sources and platforms. To deliver on its mission to be a local leads expert, the new go-to-market approach is designed to provide the company's small and medium-sized business clients with year-round sales, service and measurement of print and online leads.

	It’s Showtime for “Theaters” in January (01/11/2010)
		BERKELEY HEIGHTS, NJ--(Marketwire - January 11, 2010) - Following a record-breaking holiday film weekend, many Americans will spend January catching up on the flicks they missed. According to the Yellow Pages Association (YPA), "Theaters" ranks 20th out of more than 4,000 headings and generates over 96 million references annually, with the highest frequency coming in January and November.

	Idearc Completes Debt Restructuring; Emerges With New Name and Increased Client Focus (01/04/2010)
		DALLAS--(BUSINESS WIRE)--Idearc Inc. today announced that it has changed its name to SuperMedia Inc. (the “Company” or “SuperMedia”). The new name symbolizes SuperMedia’s renewed focus on providing outstanding products including the SuperYellowPages, Superpages.com® and SuperpagesDirect direct mail products as well as services, such as the SuperGuarantee and SuperTradeExchange Programs, to its clients and consumers nationwide.