YELLOW PAGES RESEARCH INSTITUTE - YPRI
Enter Yellow Pages Research
Institute
Note: Access to YPA's independent third-party research
data is restricted to
funding
publishers and CMR members of the Yellow Pages
Association.
Free ReportsTop Yellow Pages
Headings  2008 Top Yellow Pages Headings - Alpha Order
2008 Top Yellow Pages Headings - Numeric
Order
ARF
Guidelines ARF Guidelines for the Audience Measurement of Yellow
Pages - Second Edition
2009 Industry Usage Study - National
Results!
This
indispensable brochure contains information on: Overall usage Reach Frequency Business vs.
personal usage Selection
Predisposition Demographics The top
referenced headings Headings where users
are more likely to look at ads Specific
search items within top headings Internet YP awareness/usage Spanish speaking usage/attitudes
Order it TODAY. It's a valuable sourcebook for your sales reps to use as
a tool when presenting the Yellow Page value story. Simply complete the
appropriate order form below and send it to the attention of Mary Pankowskiby fax to 248-244-0700 or
email: mary.pankowski@ypassociation.org
.
2009 Industry Usage Study - Order
Forms Member Order Form / Non-Member Order
Form
Intermedia Shopping Study The Intermedia Shopping Study (ISS) is conducted by TNS to
measure consumers use of various media during the purchase decision
process.
2009 Intermedia Shopping Study
(ISS)
2008 YPA Facts and Media is Now
Available
The 2008 YPA Facts and Media isnow available. It
is filled with information on the strength of the Yellow Pages, Top
Headings references, Internet Yellow Pages, trends and demographics and
other valuable information. This is a
valuable resource for new hires, customers, advertising and anyone else
in the Industry, and makes a handy reference guide. The price for the
Facts & Media Guide is $4.00 for members and $15 for
non-members. 2008 Facts and Media Guide -
Order Forms Member Order Form / Non-Member Order Form
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