Advertising Specifications The Yellow Pages
Association Advertising Specifications Manual contains an
individual file for each member and non-member publishing company
reflecting their graphic requirements. The graphic requirements shown
reflect everything from Trademarks, Borders, Screens, Space Listings,
Space Precedence, Coupons, Extra Lines, Electronic Graphic Requirements,
Branded Tab, Internet and Promotional Specs. The entire
manual will be updated on a quarterly basis. PDF files will contain
"changes only" which will appear in revision date order until the next
quarterly manual is released. If you have any questions regarding
the content, please contact Leslie Pravic at 248-244-0737 or via e-mail
at Leslie.Pravic@ypassociation.org. Select
the bookmark icon after downloading the Ad Spec Manual PDF file to
select the Publisher's data you wish to view.  Advertising Specifications (Complete Manual -
10/15/2009)
Advertising Specifications (Update -
12/15/2009) Advertising Specifications (Update -
02/15/2010)
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Billing
List This publication is produced
to provide the proper address to send invoices or payments for national
orders. This publication is updated on a monthly basis and appears only
on our Web site. Look for the latest version on the 15th of each month.
Please send corrections for this publication to Leslie Pravic at leslie.pravic@ypassociation.org. Publisher & CMR Billing List
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Contact
Lists The Publisher and CMR Contact
List publications contain contact information for key personnel in both
the Publisher and CMR offices, usually in the operations area. The
publications are produced in an electronic format on a monthly basis and
are posted to the Web site on the 15th of each month. Please submit your
changes for the Publisher or CMR Contact List to Leslie Pravic at leslie.pravic@ypassociation.org
no later than the first of each month to appear in the next available
issue. Publisher Contact List (large file) --
Now in Publisher Name Order Note: Large PDF files may take a long
time to open, depending on the speed of your internet connection.
If you are having trouble opening a PDF file, try saving the file to the
hard drive on your computer and opening it from there. It will open and
print much more quickly.
CMR Contact List
Associate Member Contact List Refer to the Industry Buyer's
Guide
The Yellow Pages Association also produces an International Contact List
which contains key contact information for directory publishers
worldwide. Please submit your changes for the International Contact List
to Leslie Pravic at leslie.pravic@ypassociation.org.
International Contact List
International Time Zone
Map
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YPA
Co-Op Advertising Products YPA Co-Op
Advertising Programs Handbook
The Yellow Pages AssociationTM publishes
a Co-Op Advertising Programs Handbook, that is available as a one-year
subscription, providing you with spring and fall issues. This handbook
will prove to be an invaluable resource for your Yellow Pages sales
representatives as it contains over 1,000 manufacturers. This means over
1,400 brands of manufacturer products offer Co-Op funding for Yellow
Pages advertisers. The member price for the handbook is $60 for a one
year subscription. YPA
Co-Op Electronic File
The information that appears in the Yellow Pages Association Co-Op
Advertising Programs Handbook is also available in electronic format.
This data can be purchased. Please contact Judy Tepel to obtain
a file layout, a copy of the user agreement, and order
form. Manufacturer Program Updates
The Yellow Pages Association produces monthly updates to the
manufacturer programs that appear in the Yellow Pages
Co-Op® Advertising Programs
handbook. If you purchase a one-year subscription to the handbook,
you are entitled to one free copy of the monthly updates via
email. Other Ancillary Products
The Yellow Pages Association produces many other ancillary products
to accompany the Yellow Pages
Co-Op® Advertising Programs
Handbook. We also offer many Co-Op sales tools and training
videos. Please review the Products & Services Catalog for
additional products or contact Judy Mitchell-Shick at 248-244-6208 or
via email at Judy.Tepel@ypassociation.org
for additional YPA Co-Op®
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Yellow Pages
Association Forms The Yellow
Pages Association also offers various forms for the processing of
national advertising orders. We offer everything from the National
Advertising Order form to the White Pages Listing Request form. Due to
our printing partnership with Associate Member, Tepel Brothers Printing,
we can offer these forms to you at an attractive price. The complete
list of forms and their prices appear below: Yellow Pages Association Forms List / Order
Form
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Order Processing and Procedures
Manual The National Order
Processing and Procedures Manual is an in-depth reference manual that
provides all information necessary to process advertising orders for the
Publisher and CMR communities. This manual is available for
download here or
a printed copy is available to members for $105, and to non-members for
$221. Order Processing and Procedures questions can also be
answered by calling the Yellow Pages Association and asking for Rachel
Grimm at 248-244-0711.
Telephone
Directory Price Catalog Telephone Directory Price
Catalog The annual Yellow Pages
Association Telephone Directory Price Catalog contains a list of
wholesale prices and ordering information needed to assist with the
purchasing of actual telephone directories. The catalog is separated
into four sections which contain the directories published in the United
States, Canadaand Internationally; a town cross-reference section, and
Special Interest Directories. It also contains the price, the
publishing month, area codes covered by the directory, the six-digit
directory code and the four-digit publisher code assigned to each
directory by Yellow Pages Association. The Telephone Directory
Price Catalog is available on CD to members for $2,000, and to
non-members for $2,793.00. The print version is $129.00 for members
and $188.00 for non-members. If you have any questions regarding
the content or ordering of the Telephone Directory Price Catalog, please
contact Sharon Grider at 248-244-0745 or email sharon.grider@ypassociation.org. Top of Page
White Pages
Information Manual The Yellow Pages
Association White Pages Information Manual contains procedures to follow
when making white pages listing requests and provides addresses for
mailing WP-3235 forms to establish White Pages Listings. The first PDF
file listed below contains the entire manual. The entire manual will be
updated on a quarterly basis. The second set of PDF files contain
changes only which will appear in revision date order until the next
quarterly manual is released. If you have any questions regarding
the content, please contact Leslie Pravic at 248-244-0737 or via e-mail
at Leslie.Pravic@ypassociation.org. White
Pages Information Manual (Complete Manual -
01/19/2010) White Pages Information Manual (Update -
02/15/2010)
Download the new WP-3235 form by clicking
here Note:
White Pages Listing Request form (WP-3225) has been revised, improved
and renamed to include many of the user community suggestions. The new
WP-3235 is now a three-page form with a separate page for information,
inserts and deletes.
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