Home  Products & Services
Products & Services Catalog
The Products & Services Catalog is a complete list of all
publications, products, services and forms offered by the Yellow Pages
Association that relates to local sales, national sales, marketing,
research and national order forms.
Contact Mary
Pankowski at 248-244-6212 or email mary.pankowski@ypassociation.org
to order any materials.
Products & Services Catalog
YPA Software Products
YPA
CO-OP®
The Yellow Pages Association strives
to continually make new connections with manufacturers in an effort to
bring many more Co-Op Advertising Programs to the table.
ELINC
The ELINC service is an extremely valuable tool offered by the
association, and by far the most cost effective mailing list available
in the industry. As a subscriber to ELINC, you can contact either the
publisher or CMR community, or both concurrently. The association uses
ELINC to notify members of upcoming training sessions, membership
changes, conference information, new products, and more. The Publishers
use ELINC to notify the CMRs of close-date changes, new products,
directory rescopes, new directories, ad specifications, promotions, etc.
CMRs typically use the service to notify the publishers of system
conversions, holiday closings, address and phone number changes,
surveys, etc.
YPA
ELITE®
The YPA ELITE® System (Electronic
Intelligent Transaction Exchange System) is an electronic data exchange
system facilitating the movement of orders, graphics, and artwork
transmittal transactions between trading partners. This system used by
publishers and CMRs, is the sole order processing system for national
orders. It provides users with a system that utilizes current
technological advancements and provides a foundation for future industry
needs.
YPA
IRIS® / YPA IRIS
ONLINE®
The YPA IRIS® CD allows you to
run reports from a personal computer for any of the 7,000+ directories
appearing in YPA Rates & Data®.
YPA
IRIS ONLINETM
YPA Rates &
Data®
YPA Rates & Data®
information is available on CD in two
formats. The first format, Package A, is a full file of Rates &
Data, Coverage and Special Pricing information that is sent out on a
monthly basis. The second format, Package B, contains only changes from
the previous month. Package B is also sent out on a monthly basis.
YPA
Publications
-
Advertising Specifications
-
Publisher & CMR Billing List
-
Contact Lists for CMRs, Publishers and International Members
-
YPA CO-OP® Advertising
Products
-
YPA® Forms
-
Order Processing and Procedures Manual
-
Telephone Directory Price Catalog
-
White Pages Information Manual
|