Products & Services
	Publications
	Co-Op
	CLEC Information
	ELINC
	ELITE
	Order Processing and Procedures Manual
	YPA IRIS ONLINE / CD
	Rates & Data

Home Products & Services

Products & Services Catalog

The Products & Services Catalog is a complete list of all publications, products, services and forms offered by the Yellow Pages Association that relates to local sales, national sales, marketing, research and national order forms.

Contact Mary Pankowski at 248-244-6212 or email mary.pankowski@ypassociation.org   to order any materials.

 Products & Services Catalog

YPA Software Products

YPA CO-OP^®

The Yellow Pages Association  strives to continually make new connections with manufacturers in an effort to bring many more Co-Op Advertising Programs to the table.

ELINC

The ELINC service is an extremely valuable tool offered by the association, and by far the most cost effective mailing list available in the industry. As a subscriber to ELINC, you can contact either the publisher or CMR community, or both concurrently. The association uses ELINC to notify members of upcoming training sessions, membership changes, conference information, new products, and more. The Publishers use ELINC to notify the CMRs of close-date changes, new products, directory rescopes, new directories, ad specifications, promotions, etc. CMRs typically use the service to notify the publishers of system conversions, holiday closings, address and phone number changes, surveys, etc.

YPA ELITE^®

The YPA ELITE^® System (Electronic Intelligent Transaction Exchange System) is an electronic data exchange system facilitating the movement of orders, graphics, and artwork transmittal transactions between trading partners. This system used by publishers and CMRs, is the sole order processing system for national orders. It provides users with a system that utilizes current technological advancements and provides a foundation for future industry needs.

YPA IRIS^®  / YPA IRIS ONLINE^®

The YPA IRIS^®  CD allows you to run reports from a personal computer for any of the 7,000+ directories appearing in YPA Rates & Data^®.

 YPA IRIS ONLINE^TM

YPA Rates & Data^®

YPA Rates & Data^®   information is available on CD in two formats. The first format, Package A, is a full file of Rates & Data, Coverage and Special Pricing information that is sent out on a monthly basis. The second format, Package B, contains only changes from the previous month. Package B is also sent out on a monthly basis.

YPA Publications