Yellow Pages AssociationTM Privacy
Policy
1. What Information We Collect:
When you visit this Web site ("Site"), you may be providing us with
aggregate information about your use of the Site. Aggregate
information does not identify you personally but allows us to understand
how our Site is used by visitors. We also collect personal
information, but only if you decide to share it with us. Personal
information is any information about you that is personally
identifiable, such as your name, address, e-mail address or telephone
number, and credit card information. It includes information that
you provide in connection with registering to use the site, registering
for an event, or ordering products or services offered on the
site. It also includes information about how you use the
Site.
2. How We Collect Information: We may
collect information in basically two ways. First, by monitoring
the use of the Site through Web server logs and cookies, we may collect
aggregate statistical information. Cookies tell us nothing about
you personally, but allow us to customize the Site to better meet your
needs. Cookies cannot pass on viruses, harm your computer or pass
on private information such as an e-mail address without your
intervention. If you are uncomfortable about cookies, you should
be able to disable your Web browser from accepting cookies or to alert
you before accepting cookies. Second, we may collect personal
information that you decide to give us in connection with registering to
use the Site or ordering products or services.
3. How We Use Information:
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Aggregate Information: We use aggregate information to help
us better understand what portions of the Site visitors find useful, to
improve the experience of visitors to the Site, and to customize the
Site to better meet your needs. This information may also be
provided to advertisers since it helps them understand how many users
viewed their ads.
-
Personal Information: We may use personal information you
give us in order to provide you with a product or services that you
order from us, to confirm your eligibility to use certain services, and
to inform you of industry news, upcoming events or other items that we
believe you will find interesting.
We value your privacy and will not share your personal information
that you provide us with any third parties, unless it is necessary to
furnish a product or service you have ordered, to collect payment for
products or services you have ordered, to comply with a court order or
other legal process, or if we believe you are violating the terms of use
of the Site. We will not sell your personal information to
telemarketers, direct mail companies or mass e-mail companies unless you
specifically tell us we may.
4. Links to Third Party Sites: We
provide links to certain third party Web sites, including our members'
sites, that we believe are useful to our visitors. These sites may
have their own privacy policies, and you should consult those
policies. Some of these sites may use cookies. Again, if you
are concerned about cookies, you may disable your Web browser from
accepting them.
5. Access by Children: We comply with
the Children's Online Privacy Protection Act. Our Site is not
intended for use by children, and we do not knowingly collect any
personal information from children under the age of 13. If a child
under the age of 13 provides us with personal information (for example,
by registering for a conference), we will delete that information upon
request of a parent.
6. Protection of Personal Information:
Where you provide us with personal information, we endeavor to protect
that information from inadvertent or unauthorized disclosure to
unauthorized third parties by using encryption, password protection, and
other appropriate security tools.
7. Questions about our Policies: If you
have any questions, please feel free to e-mail us: webmaster@ypassociation.org
Updated: October 11, 2005
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