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Lessening Our Environmental Impact
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For over a decade, the Yellow Pages industry has
worked tirelessly to reduce our carbon footprint and deliver products
that are more environmentally sustainable.
This Web site will give you a glimpse into the
progress we’ve made. We look forward to sharing more as we
discover more innovative ways to help protect our environment while
still providing our much needed services to consumers and
businesses.
We found a way to make our ink
safer.
Due to more than a decade of close collaboration
between Yellow Pages publishers and paper suppliers, directory
components now include soy-based rather than petroleum-based inks and
nontoxic dyes that pose no threat to soil or groundwater
supplies.
Trees are not harvested to make directory
paper.
We give a lot of props to the paper industry. It
has spent millions to refine the way we make paper.
Yellow Pages publishers use paper containing
high levels (40%) of recycled content. In addition to recycled pulp,
directory paper contains fiber primarily derived from "residual chips,"
a byproduct of sawmills left after logs are converted to lumber. The
chips become paper pulp instead of going into landfills or being
burned.
Publishers have also cut the amount of paper
used in each book by 11 percent in the past five years, from 22.5 pounds
per book to as low as 18 pounds.
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