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 Jeffrey Hayzlett
Chief Marketing Officer
Vice President, Eastman Kodak Company
Jeffrey Hayzlett serves as
the Chief Marketing Officer and Vice President, Eastman Kodak Company,
reporting to Kodak Chairman and CEO Antonio M. Perez. As CMO, Mr.
Hayzlett is responsible for the company's worldwide marketing operations
including the design and implementation of all marketing strategies,
investments, policies, and processes. He leads the company's
efforts for Strategy and Planning, Marketing Programs, Marketing Network
Operations, Brand Development and Management, Business Development, and
Corporate Sponsorships. He is also responsible for the company's
Corporate Communications, Public Relations and Public Affairs
organizations. Kodak’s Board of Directors elected him a
corporate vice president in October 2007. Mr. Hayzlett speaks
frequently around the world on business growth, communications, and
marketing, including keynotes at events such as The Economist Marketing
Summit, THE Conference on Marketing, the 140 Character Twitter
Conference, CMO Summits, Mobile Marketing Forum, Digital Life Design
Conference, Photo Marketing Association Conference, Direct Marketing
Association Leadership Forum, and National Postal Forum. He is
cited as a leading marketing expert in numerous books, magazines, and
newspapers worldwide, and is a frequent television guest and
commentator, having appeared on shows including CNBC’s The Big
Idea with Donny Deutsch, Fox Business News, and NBC’s
Celebrity Apprentice with Donald Trump. He has received
numerous global marketing and business awards and honors, including the
Frost & Sullivan Lifetime Achievement Award for marketing. He
was named "Business to Business Marketer of the Year" by BtoB
Magazine and "Direct Marketer of the Year" by the University of
Akron Taylor Institute for Direct Marketing. In 2008, Mr. Hayzlett
was inducted into the College of Business Administration Direct
Marketers Hall of Fame. In June 2009, he was awarded the
prestigious "G.D. Crain Jr. Award for Marketing Excellence" and inducted
into the BMA Hall of Fame at the Business Marketing Association's annual
conference. Previously, the U.S. Small Business Association named
him "Entrepreneur of the Year." In the graphic arts industry, Mr.
Hayzlett has been honored as the International Business Person of the
Year Award by the International Printers’ Network (IPN); received
The British Association for Print and Communication (BAPC) Honorary Life
Member award; was given the National Association of Quick Printing
(NAQP) Industry Award of Distinction; and most recently was awarded the
prestigious Earl I. Sundeen Award from the International Graphic Arts
Education Association (IGAEA). Mr. Hayzlett currently sits on the
Business Marketing Association (BMA) board of directors and is a past
chairman of BMA. He is a member of the advisory board of the CMO
Council, chairman of the Sales and Marketing Executives International
(SMEI) Foundation for Marketing Education, a permanent trustee of the
SMEI Academy of Achievement Sales and Marketing Hall of Fame, and a
two-term past chairman of SMEI. He serves on Sales &
Marketing Management Magazine’s 2009 Editorial Advisory Board.
Mr. Hayzlett remains a trustee of Pi Sigma Epsilon National Education
Foundation, an international sales and marketing fraternity. Mr.
Hayzlett has nearly 25 years of international marketing, sales, and
customer relations management experience. He joined Kodak in April 2006
as Chief Marketing Officer and Vice President of the Graphic
Communications Group (GCG). In this role, he was responsible for
leading all marketing activities for the business, including product
positioning, segment marketing, branding, marketing communications,
customer development, business research, marketing strategy, and
business development activity. He became Chief Business
Development Officer in September 2007 and was responsible for Brand
Development and Management, Market Development, Corporate and Product
Public Relations, Communications and Public Affairs, Corporate
Sponsorships, Business Development, Corporate Relationships and
Partnerships, and Marketing. Prior to joining Kodak, he led a
private business development and public relations firm specializing in
the technology and visual communications industries. He also held
senior management positions in strategic business development and
marketing at several companies, including Cenveo, Webprint, and
Colorbus, Inc., and served in staff positions in the United States
Senate and House of Representatives.
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