 Click here for
agenda PDF.
Saturday, April
1710:00 a.m. - 7:30 p.m.
Registration and Information 3:00 p.m. - 5:00
p.m. NMD Interactive
Roundtable 6:00 p.m. - 7:30
p.m. Opening Cocktail Party -
Luck be a Lady! Sunday April
188:00 a.m. - 1:00
p.m. BuyYellow.com Golf
Tournament - This year's BuyYellow.com golf tournament is being
held at the Siena Golf Club, the 2009 Nevada Course of
the Year. Surrounded by the towering Spring Mountains,
Siena Golf Club features gently rolling fairways and artful bunkering
– plus dazzling views of the Las Vegas skyline. Designed by master
architects Brian Curley and Lee Schmidt, Siena is renowned throughout
the Las Vegas Valley for its natural beauty and unprecedented
serenity. 9:00 a.m. - 1:00
p.m. BuyYellow.com Tennis
Tournament 10:00 a.m. - 7:30
p.m. Registration and
Information 12:30 p.m. - 1:30
p.m. Strategic Exchange Sessions
Setup 1:30 p.m. - 5:30
p.m. Strategic Exchange
Sessions 6:00 p.m. - 7:30
p.m. Industry Excellence
Awards Reception Monday April
197:30 a.m. - 7:00 p.m.
Registration and Information 7:00 a.m. - 8:15
a.m
International Breakfast - Dr. Dennis Fromholzer, President of
CRM Associates (invitation only) 8:30 a.m.
- 12:15 p.m. General
Session Opening
Remarks - Neg Norton, President, YPA Lifetime Achievement Award presented by
Neg Norton & Chris Cummings 2010 Chairman’s Remarks
- Chris Cummings, CEO Marquette Group President’s Address - Neg Norton,
President, YPA Keynote Address - Jeffrey
Hayzlett, Chief Marketing Officer and Vice
President, Eastman Kodak Company
Jeffrey Hayzlett,
Chief Marketing Officer for Eastman Kodak Company, is cited as a leading
marketing expert in numerous books, magazines, and newspapers worldwide,
is actively involved in social media, and is a frequent television guest
and commentator. Mr. Hayzlett reveals how Kodak is successfully
transforming itself into an innovative leader in digital imaging. He
will share his perspectives on what it takes to succeed in the digital
age, with a particular focus on how companies can utilize marketing
– particularly social media – to build closer relationships
with customers, build their brand and create innovative products, and
deliver tangible return from their marketing investment. Attendees will
hear how Kodak is utilizing social media and other tools to transform
itself; how to multiply the impact of marketing programs by utilizing
other people’s money, and how to structure and focus marketing
organizations to generate maximum impact. Ben Legg, Group COO, European
Directories Monetizing
Mobile Yellow Pages
Moderator: Mike Boland, Senior Analyst and Program Director,
BIA/Kelsey
Krishna Pillai, CTO, Convergent Mobile
Claudia Poepperl, Founder & CEO adaffix
Sergio Alvarez, COO and Founder, Ai Media Group
Chung Cheong, VP of Advertising Products, AT&T Interactive Jesper
Karrbrink, CEO, Eniro
Eniro has a global reputation for successfully
transforming its business in a way that embraces online and mobile
technologies while also maintaining a profitable and effective print
business. Hear from the man at the helm of the
business.
12: 15
p.m.
Lunch 1:00 p.m. - 4:30 p.m.
Strategic Exchange Sessions 4:30 p.m. - 5:30
p.m. Strategic Exchange Sessions
Teardown 5:00 p.m. - 6:00 p.m.
Women’s Networking Reception - Sponsored by Century
Interactive
Invitation Only 5:00 p.m. - 6:00
p.m. President’s New Member and Associate
Member Reception
Invitation
Only 6:00 p.m. - 7:00
p.m. Gala Reception - Sponsored by Telmetrics
Inc. 7:00 p.m. -10:00
p.m. Gala Dinner – featuring the Beach Boys
sponsored by SuperMedia
Beach
Party Attire Tuesday April
207:30 a.m. - 11:30
a.m. Registration and
Information 8:30 a.m. - 10:30
a.m. General Session The Bottom Line on Social - Mat Stover, CEO, Local
Matters
We all hear the news about how Twitter, Facebook
and other social networks have the attention of local consumers.
Does this mean less usage for directory publishers, or is it time
to become a social network? The answer is: neither of the above. In this
session, Mat Stover discusses how publishers can partner and
integrate with existing social networks to bring engaged consumers
together with monetize-able advertiser
content.
Advertiser Panel
Bill Brewer, RVP Sales, SuperMedia LLC
Chris
Heilbock, Regional Vice President National Sales, Yellowbook
Shannon
Rodman, Director, YPMG
Marketing Operations, ServiceMaster
George Bochanis, Esq.,
owner, George T. Bochanis Law Offices Frank Rowan,
Founder, Mr. BusinessBuilder
Frank Rowan is
passionately devoted to helping individuals, small businesses, and
corporations enhance their Sales, Marketing, and Customer Service
methods. He believes that in order to build your business, it is
important to Reach and Respond to their Right Customer with
the Right Message at the Right Time with the Right Sales and Service
Approach.
Workshops - Track
A - 10:30 a.m. - 11:15
a.m. PAYS Data At Your Fingertips
Crystal Farrell, Marketing Analyst, YPA National Marketing
Division
Natalie
Wuchenich, Senior Research
Manager, YPA National Marketing Division Have you heard of
the PAYS portal? (PAYS stands for Proof that Advertising in Yellow Pages Sells.) The portal accesses the PAYS
database of national call measurement data. Learn how to use this
valuable web-based tool for planning advertiser programs and tests.
If you’re
already familiar with the portal, hear about exciting new features with
additional reporting options and more in-depth information from this
rich repository. Market Innovation Driving New Revenue
Channels
Rocky Wolf, VP Customer Development, Amdocs
Kathy Geiger-Schwab, Chief Strategy &
Client Officer, Berry
Maggie Le Beau, CMO,
DexOne
Stephane Marceau, CMO, Yellow Pages
Group
Ken Ray, CMO, AT&T Advertising
Solutions The Yellow Pages
market is one of the most dynamic, changing and exciting markets in the
world today. The panel will explore what strategies and initiatives are
enabling the key players to reframe and extend their value proposition
and specifically address current market
realities.
Workshops - Track
B - 11:30 a.m. - 12:15 p.m. Research
Presentation
Stacy McWhorter, Vice President Client Services, Burke Market
Research YPA made a dramatic change in the Industry Usage Study in
2009. A new vendor, Burke, conducted the study using a different
methodology that focuses on the total “search” arena as
opposed to just Yellow Pages. The new data will help sales reps better
position both IYP and PYP within the “local search”
framework and will help publishers and CMRs promote the entire portfolio
of Yellow pages offerings. Stacy McWhorter, Vice President of Client
Services at Burke, will discuss some of the key findings from the 2009
study Reputation Management:
Tracking Actions and Opinions Online
Damian Rollison, VP
R&D, Moon Valley Software The
evolution and revolution of ones reach online can keep you on your
toes. In a world where anyone can say anything about anyone,
managing messaging and opinions is a bit like herding cats. A product
and service category, Reputation Management, has emerged that addresses
the demands of this increasingly important and demanding topic.
This workshop includes an introduction to the subject and an overview of
available techniques, products and services. A hands-on, deep dive
is included using a Reputation Management platform offered by
Acxiom. The Last Mile: Going Beyond Google to Place
Your Brand Directly on SMB Websites
Alexandre Rambaud, CEO, Agendize The Last Mile:
Going Beyond Google to Place Your Brand Directly on SMB Websites
With the rise of the “Google 7 Pack” and the fall of YP
pages from most search results, many YPs are wondering where to grow
next. The brave new world ahead is figuring out how to expand their
brand directly onto the end destinations—SMB websites—to
bypass Google and own the last mile. The question is how?
In this session, we will discuss how new “self-serve”
engagement tools that can be branded and offered to SMBs directly as
value-added services for their website, including web design wizards,
button builders, and engagement solutions (click to call, save &
share, online booking, etc.). By offering helpful web design and
engagement tools to SMBs, freelancers, web designers and marketers, we
will showcase best practices and case studies on how top YPs can build a
virtual army of brand partners and ultimately insert their brand into
SMB websites directly.
12:15
p.m. Conference
Adjourns 1:00 p.m. – 3:00
p.m. NMD Advisory Council
Meeting
|
