Originally founded in 1975 as the National
Yellow Pages Service Association (NYPSA), the Yellow Pages
Association® (YPA®) is the largest trade organization of
a print and digital media industry valued at more than $31 billion
worldwide. Association members include Yellow Pages publishers, who
produce products that account for almost 95 percent of the Yellow Pages
revenue generated in the U.S. and
Canada. Members also include the industry's
international, national and local sales forces, certified marketing
representatives (CMRs) and associate members, a group of industry
stakeholders that include Yellow Pages advertisers, vendors and
suppliers. The Association has members in 29
countries.
Neg Norton is president of the
Association. Christopher Cummings, CEO of Marquette Group, is the
chairman of the board of directors. YPA board member companies include
Super Media, Local Insight Media, DexOne, DAC Group, AT&T
Advertising Solutions, Wahlstrom, Telmetrics, Inc, Nationwide Media,
Yellow Pages Group and YellowBook.
The Yellow Pages
medium provides a powerful return on investment for advertisers and can
serve as the cornerstone of an integrated advertising media mix. For
more information, please visit the YPA Web site at www.ypassociation.org or call (908) 286-2380. To learn more
about Yellow Pages advertising, visit www.buyyellow.com. For a Who's Who
of Internet Yellow Pages and search engines, visit www.localsearchguide.org.
The
Yellow Pages Integrated Media Association is a Delaware not-for-profit
corporation, dba Yellow Pages Association.
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